The repositioning and relaunch also serve to underscore a transition from offering catering solutions only – which was the case for the past 42 years – to a full spectrum of workplace management solutions offering for customers in the Zimbabwean market.
Ronald Campbell, Managing Director of Tsebo Zimbabwe, said the new brand and amplified service offering were well-received by customers with numerous customer queries coming in and follow-up meeting being scheduled following the launch event.
Tsebo’s footprint across Africa Middle East, with a head office in South Africa and the opportunities and support structure that this presents, were also well-received by customers and suppliers alike.
David Long, the Chairman of Tsebo Zimbabwe, opened the event and welcomed guests followed by an address delivered by Rute Moyo, one of Tsebo’s Shareholders, who elaborated on the company’s vast experience and history of operating in Zimbabwe since 1977 and shared how the business has evolved since then.
Tsebo Solutions Group acquired Servcor in January 2017 and renamed the business Tsebo Servcor. Along with the new ownership came a wealth of experience, innovation and intellectual property that directly benefited the business and allowed it to flourish.
“It was the perfect time to reposition the business as a stand-alone brand. Our customers have come to know and trust the Tsebo brand and strategically, we are ready to reposition the business as a complete workplace solutions company rather than a single service catering business,” says Campbell.
The business is set to compete fiercely in the marketplace through sound operations, driven people and a brand that is recognisable to stakeholders, more importantly customers.
Tsebo recently launched their overall refreshed brand after a long journey of research and applicability. The new brand retains and builds on a rich heritage of servicing clients for nearly 50 years and simultaneously positions an accelerated new phase of growth internationally.
Royce van der Zwan, Group Marketing Director, concluded the formal proceedings by applauding the prolific partnership that exists between the two entities and formally introducing the business as a stand-alone Tsebo brand geared with a resolve , “At Tsebo, we develop people, to serve people, to uplift society – that is our Brand purpose.”